No matter how good your services are, if your construction business does not have a prominent online presence, all your efforts are in vain. This is because now, with social media and its increasing role in consumers lives, getting customers through word of mouth is seldom.
Homeowners are now more reliant on search engines like Google and social media platforms to seek contractors, meaning modern problems require modern solutions. So, if you are struggling with expanding your clientele — it is time for you to embrace local SEO for contractors.
With the right contractor SEO strategies in place, you can leverage this marketing technique to amplify your online presence and outgrow your competitors by gaining new and more leads.
Therefore, to get you started with SEO for contractors, our following guide will act as your road map, highlighting all the necessary steps you, as a contractor, must take to boost your business.
Local Contractor SEO
Typically, SEO marketing is concerned with enhancing a business’s online presence and improving visibility on search engines. Although local SEO for contractors serves the same purpose, it is still a niche SEO strategy because it focuses on increasing your contractor business’s digital presence in a specific region. Wherever you are located, local SEO for contractors will ensure that your business frequently appears in response to your potential clients “contractor near me” searches.
Anyone looking for a contractor will likely want someone located within their proximity because of convenience. It is much easier to work with a contractor who operates locally than a contractor who is located far away.
Now, rethink this scenario, imagining you have invested in local SEO marketing for contractors. Whenever someone in your city needs a contractor—you are featured at the top of Google, ultimately being every searcher’s top pick!
While SEO marketing benefits contractors, it proves to be much more fruitful when you specifically focus on the “local” in local SEO marketing.
Why Invest In Contractor SEO?
Addressing one of the most important questions –- why invest in contractor SEO? Let us give you four major reasons why SEO marketing for contractors is your business’s way out and toward success.
Improved Brand Awareness
Building brand awareness is a crucial component of the marketing strategy, and here, local SEO for contractors will do that for you. When people want to find a contractor, they search for contractors on the search engine, sifting through hundreds of results.
However, in this scenario, if your contractor’s website is optimized with the right keywords and has relevant content for a web surfer, such as videos, blogs, and pictures, it will be visible on the search engine. Here, your website will be available to people specifically in your city.
Regardless, consistent exposure of your brand to potential customers will improve brand awareness. Even if an individual does not click on your website, its accessibility and online visibility will allow more people to learn about your contractor services. Therefore, it increases brand awareness and improves the chances of Click-Through Rates (CTR).
Increased Targeted Traffic
Yet another benefit of investing in contractor SEO is that it will divert a targeted, particular demographic segment of traffic to your website. As our SEO experts optimize your website to appear more in response to local queries, the results will be more local traffic to your website.
Again, when we couple the locality factor with convenience, anyone would want an easily approachable contractor. As a result, local SEO for contractors will increase traffic on your website, and the quality of traffic will also be such that people will be interested in taking advantage of your services.
These visitors only search terms like “home remodeling contractor near me” because they are actively seeking a solution to their problem, implying the conversion rate of a random visitor to a customer is more probable with local SEO. As a result, it will increase the number of new leads and sales.
Cost-Effective
Unlike other marketing strategies, local SEO for contractors is cost-effective. SEO does not cost an arm and leg, and contrary to other marketing techniques, the results are long-term and sustainable with good SEO practices.
Construction marketing agencies like MetricsLion understand that contractor SEO is necessary for construction companies. Therefore, keeping this in mind, we offer competitive pricing plans to all our clients accompanied by expert construction marketing services.
Competitive Advantage
Local SEO can stand as a testament to your contractor services, providing a competitive edge over neighboring businesses. When your website is fully optimized, giving customers what they are looking for, it will enhance a user’s experience and speak on behalf of your business’s credibility.
This is true, particularly for content, which can be a means for your small contractor business to level the playing field with larger contractor companies with expansive budgets. Better user experience and accuracy in offered information and content can do more for you than you think –- it can outrank your competitors and direct their website’s traffic toward yours!
Contractor SEO Services Strategy
Website Building
A website is the focal component of your digital presence; therefore, your website should be user-friendly. In your local SEO for contractors strategy, we will reconstruct the website to ensure that it is easy to navigate, has the right amount of call to action buttons, and showcases your projects and reviews.
Your contractor’s website should feature all the information that a visitor might be looking for and be optimized for speed – no visitor will wait more than a few seconds for your website to load. Similarly, the website should be mobile-friendly, meaning that its design should be suitable for laptops and mobiles.
Keyword Research & Content Curation
Keywords are the building blocks of the content, and their relevancy is the fundamental aspect here. Keywords should be specific to your industry, locality, and the intent of a user, which could be either of the three: informational (seeking information), commercial (looking to purchase), and navigational (directing people towards your website).
Therefore, when researching keywords for SEO marketing for contractors, the focus will be on the three kinds of user intent so the website can feature an array content that is not confined to a particular component. Additionally, all the content that our SEO writers will draft for you will be per Google’s EEAT (experience, expertise, authoritativeness, and trustworthiness) standard so it can appeal to the algorithms and be sanctioned for ranking.
Moreover, content will not only be specific to curating blogs or articles but will go beyond that to featuring client reviews and pictures/videos of the work you’ve done so that, altogether, the content can testify for your contractor services to be credible, reliable, and trustworthy.
Local SEO Optimization
As the aim here is to target a local audience, your contractor SEO services will be optimized per your local market through local directories and optimization of Google Business Profile (GBP).
Local directories are online phonebooks where people can look for relevant leads. When we list your contractor services on local directories, whenever someone demands a contractor, they will visit these directories and always have you as an available option.
GBP is a free tool that allows every business to take charge of how they are represented on the search engine and Google Maps. Using GBP, we will list your address, phone number, operational hours, location, services, feature blogs, and pictures, promote your services, and post updates.
Essentially, GBP will provide immediate access to anyone in need by giving them all the information regarding you at a quick glance.
Acquiring Backlinks
Last but not least, acquiring backlinks is imperative for your contractor SEO strategy. Backlinks are the links you obtain from other websites, and they serve as referrals, endorsing your business’s trustworthiness and credibility and significantly boosting your ranking.
When someone sees your contractor services being advocated for by another entity, they will be compelled to explore you. Even if this does not result in a potential new lead, it will still be advantageous, considering the website’s engagement rate will increase.
We will only acquire backlinks from other local and relevant websites (websites that are somehow pertinent to contractor services) as we do not want low-quality, uninterested traffic navigating to your website.
Conclusion
If you want to maintain your business and grow it in the highly competitive market –- SEO marketing for contractors is required. Our customers and their satisfaction are our top priority. By consistently tracking and continuously improving our SEO strategies for contractors, we ensure the best possible outcomes for your contracting business.
