Website Designers for Construction Companies

Nearly 80% of prospective customers will search a company website before contacting them. Because hiring a contractor for construction often comes with expensive costs, customers want to be sure they are getting the best professionals.

Consumers are getting even more meticulous with their online research. Your company may need more than just a listing in an online directory or a social media business page to show that you are running a professional company.

You need a professional website to create your company’s digital presence. Construction website design is slightly different from creating a website for any other industry. The website must be persuasive because you will need to fulfill the demands of a potential customer who might spend anywhere from tens of thousands of dollars up to millions depending on the project size.

In this guide, we’ll walk you through some of the best-kept website design secrets to get your construction company’s name in front of clients in your local market:

Have a home page that converts:

Any good construction company web design needs to be built with a page design that attracts customers and converts them into leads who will contact your company for work. A quality banner image that attracts your customers from the moment they go onto your page is a good start. Having a scrollable and easy-to-navigate design that also includes a number for contact, a brief description of your experience and qualifications, and a breakdown of your areas of expertise is also a big requirement. It can be hard to condense all of this content into an attractive homepage, but with the right design, you can include all of this information to convince prospective customers as soon as they visit your page.

Using a custom design is usually best:

Your customers have seen hundreds of template designs for construction contractors. It is best to go with a custom design or change a few elements from the base template design of a website. You can use WordPress designs to get started with your website design. Still, it is usually best to use a professional website designer to make an impact and create something original. A great design, good technical SEO, and excellent navigation will help you see the best results for your page.

Focus on your local market:

Any construction company web design needs to be done using some form of local SEO. This can mean integrating local maps to your location that show the areas you provide your service and testimonials from local customers that can share where they live in your service area. Having plenty of mentions from construction projects you have worked on in the local region will help you attract customers seeking a construction contractor in the area. When you focus on something other than your local market, your page might need help attracting the customers you want to turn into potential sales in your service area.

Have a content strategy from the start:

Even with the most eye-catching design in the world, you might need consistent content to see customers visit your page. Have a plan on how you will be building your service pages, FAQ, and about pages and if you would consider writing a blog. If you continue with a regular post strategy for your page, capturing more web page viewers and consistent leads for your business will be easier. Hiring a professional writer for your webpage content or starting on your content as you are getting website design can be an excellent way to get more eyes on your page and ensure that your page will rank higher too.

Be ready to integrate your page with social media:

Social media is one of the best ways to engage with your local audience. Once you build a website, consider creating business social media accounts. From these accounts, you can have links to your page, an easy way for customers to reach you, and a platform you can advertise your excellent work. Advertising on Twitter, Linkedin, Facebook, or TikTok can be a fantastic way to connect to new customers at a reasonable rate.

Have ways to show your credibility:

High-quality photos, testimonials, feature posts on construction projects you have worked on, or video content can all help you show your capability. Posting your credentials online and ensuring that your customers know how long you have been in business can be crucial. If there are some construction services you do not take on with your business, highlight more of what you are used to completing under your business. Show off your experience and credibility with the items you are well versed in first. If you need proof of your capabilities or images of your past success, connect with previous clients or encourage them to send you some photos that you can use to attract new clients.

Consider using online advertising:

Online advertising campaigns can be configured to help you attract a local audience. Setting them up with professional help can be a great way to see consistent traffic to your website and appear in top search engine slots. Using paid search and display ads can ensure that anyone in your area seeking a construction contractor can be directed to your page. Using online advertising in the early days of your page can be a fantastic way to get a quick boost.

Don’t try to DIY:

Even though you might be great at building houses or commercial properties, building a website is different. Going to a construction website design professional is usually the best way to get set up with the best product. If you need a team with years of experience in website design for construction companies, contact our MetricsLion Digital Marketing experts today.