Expert Website Designers For General Contractors

Many contractors that specialize in home services need to build a professional website. If you are a contractor and you aren’t putting yourself online, you are missing out on leads and likely damaging the growth of your business.

If you have a dated website or you are finding it challenging to compete without a website, we created this guide for you. Many of your customers will seek a contractor online and want to see good reviews as well as a local presence to do business with your company. This guide will teach you some tips and tricks on building a more effective contractor website design and how to create a website that will effectively attract more customers.

Below are some excellent tips on how to complete your contractor website design:

Show off your most ambitious projects:

Depending on your experience working on large-scale projects like multiple units or homes in your city, find a way to highlight this experience on your website. Original photos for your contractors web design will demonstrate your skills to offer amazing work. If you have testimonials from customers, that can also be a big help in proving that your business can be competent with work in your local area and that you can take on any challenge.

Use responsive website design:

More people are using laptops, ipads,  smartphones, and more. Potential customers will most likely pull out their smartphones to search for a general contractor if they want to make some improvements around the home or commercial property. If you have a mobile-friendly web design for contractors, you can capture more leads that are looking for immediate help. A contractor website design will also ensure that your customers can click just one button to contact your company line.

Using local keywords to boost your results:

As you build your website design and content, keep your content personal, and include plenty of local keywords. General contractor website design always needs to be done from a local perspective. As you build the homepage, focus on local keywords for your city, the towns you service, and more. This will ensure that customers who are seeking a contractor in your local market will be able to find your website with ease. The same goes for the photos and videos you post. Keep the subject of the photos to your local area, and try to avoid using any stock images. If you use social media integration on your website, ensure that you use geotags so that customers looking for content from their area can easily find your business page. Update your contact page with your work service areas and share where you can travel to complete jobs.

Have high-converting content:

The problem with many contractor websites is that they need more content. Contractors will post their contact information, a few photos of the previous jobs they have completed, and poorly produced video or short text content. Keep a regular content schedule, such as customer tips or an ongoing update on what your company is doing. Your page will have an easier ranking in search engines, and your customers will have an easier time finding you. Publishing content on each of your services and having easy navigation for your customers to check out all of your content will ensure you can get the maximum value out of your page.

Display your certifications:

Gaining the trust of your clients is crucial, and you need to do it quickly. Suppose you have trust badges or awards that display your experience and knowledge. Post these certifications/awards and use them to compete against other contractors. Including copies of your licenses and certifications can be necessary too depending on which state your business is located. Encourage your customers to leave reviews and have a section of your page that is dedicated to testimonials. You can link up your google reviews so that they display on your page or have your customers privately submit testimonials for your website too. Leaving room for a page of your qualifications or testimonials in your web design for contractors will build trust fast with prospective customers.

Be upfront about the services you offer and what you don’t:

If there are services you would prefer to avoid taking on, such as lawn care, you should include this on your website. Customers that are searching for a landscaper will not find your page by mistake this way. Be sure to publish more on the services that you complete most often. If you are a contractor focusing on kitchen remodeling, you should always use your main service as the most featured content on your site. This way, you can rank higher for customers in your area primarily seeking this service. You can also show that you have the most experience from other contractors in the area for this type of service.

Capture leads with special promotions:

A commonly overlooked aspect of website design for contractors is offering discounts and contact leads. If a prospective customer visits your website or leaves a review, consider giving them a 5-10% discount on the next service they get from you. Email pop-ups for contact or a coupon code in sections of your website will ensure that people access your page and incentivize your customers to contact you over the competition. Integrating a promotion into your page can be a powerful tool for contractors to succeed.

If you need a quality web design for contractors that will follow some of these top tips and more, contact our MetricsLion Digital Marketing team today. We specialize in helping contractors with their website design, and we are ready to help you take your online presence to the next level. Whether you are just starting or need help showing your experience online, we can help you launch with the best contractor website.