When planning a website, especially as a new home improvement contractor, the budget has the most control over your ideas. Your resources are limited, and the dream website you wish to roll out is not even a possibility with your current marketing costs.
As you look over the possibilities of making it happen, you might stumble upon a few options that are cheap. However, before you jump in and get yourself a deal with someone offering an affordable design solution, take a step back and analyze what you’re getting for the price you pay.
While cheaper web design for contractors may seem like the best decision to you at the current stage of your business, it may pose expensive and inefficient problems in the long run.
A quality website isn’t just one that looks good and showcases your brand, but one that also delivers new prospects and opportunities.
The success of your contractor website design will be calculated by its ROI (return on investment). So, don’t just assume that because your website looks nice, it will bring you clients. It can, but it’s not always the case. A cheap web developer might just deliver a pretty webpage but not all websites are curated with the same vision. A lot of effort goes into crafting the perfect site and at times only one section, the design, is visible on the surface. A lot of effort is put in on the backend that you can’t even see.
Cheap Templates Are Temporary
In today’s world, cheap templates are taking up the start-up space by a storm. These templates are making it easy and accessible for anyone with a computer and basic internet knowledge to launch their own site. Keep in mind that such templates are just for show and that they might possibly trap you with their “affordable web design” statement.
While you as a client may have been fooled into thinking that this elaborate website design was catered to just you, that actually may not be the case.These templates won’t help you convert website vistors into paying customers, understand the backend of the website, what can be improved, and where problems persist.
Many business owners don’t realize this problem until several months after paying the developer and not seeing any results. Remember, a professional website may be a slightly expensive investment but it will reap results if done right.
How To Avoid This Trap?
If you wish to steer clear of the low-cost web design trap then the best way to do this is by carefully choosing a professional contractor web design expert. A web developer that specialises in working with construction companies and contractors will have significant experience and would be transparent about the areas they will be working in.
An experienced web developer would start off with a proven theme that has logic behind it and a proper website layout. Then they would map out an excellent page footprint that covers all the services of their domains.
A good developer would strategically incorporate bold “calls-to-action” throughout the website in order to direct the user’s behavior. Further, they would actively research a client’s local competitors to help you gain an understanding of the market.
Why Do You Need To Avoid Hiring An Inexperienced Contractor Web Design Developer For The Sake Of Your Business?
The primary reason why you’re hiring a web developer is to be able to craft your online presence and attract new business opportunities. Hiring someone who is inexperienced is a gamble for your investment and the future of your business.
You may feel like spending less for more work, and in the beginning, it could work out fine. However, a one-time investment in a skilled web developer might serve as a magnet for future opportunities. While an inexperienced hire may threaten your web presence.
So, instead of focusing on the visuals, direct your efforts towards finding a reliable web designer for contractors who understands your vision and your requirements, and delivers just what you want. While there may be developers that would be cheap and great in a temporary capacity, you need to ensure that they understand what you are looking for.